Visa
Ben served as Senior Vice President of Global B2B & Product Marketing, leading their B2B marketing strategy and execution across the company’s product portfolio.
Leadership
Ben Matheson
CEO & Founder · Fuurst
A global B2B perspective
Three decades.
Built around growth.
Ben Matheson is a global B2B marketing executive with more than 30 years of experience leading marketing, go-to-market, and business growth initiatives at Visa, Oracle, Amazon Web Services (AWS), VMware, Microsoft, and Alert Logic.
His experience spans product marketing, partner ecosystems, joint go-to-market programs, demand generation, field marketing, and sales enablement. He brings deep expertise across payments, cloud computing, cybersecurity, enterprise software, and AI, with a focus on connecting marketing execution to measurable business growth.
Today, Ben is the Founder and CEO of Fuurst Consulting, advising Fortune 500 enterprises, technology unicorns, and venture-backed companies on go-to-market strategy and marketing transformation.
Oracle
Ben was Senior Vice President of Global Marketing and Business Development, where he was responsible for global demand generation, field, partner, digital marketing, events and business development across an organization of more than 1,000 employees.
Amazon Web Services
As General Manager of Global Field & Partner Marketing, Ben was responsible for all field and partner marketing across the Americas, Europe, and APAC, and helped the company grow from approximately $500 million to $3 billion in annual revenue. He also built and launched the AWS Partner Network and built it to over 3,000 partners.
Alert Logic
As Chief Marketing Officer, Ben repositioned the brand and built an integrated global marketing organization as the SaaS cybersecurity company grew from $50 million to more than $120 million in revenue.
VMware & Microsoft
At VMware, Ben led global channel and alliance partner marketing and helped the company grow from ~ $400M to $2.9B over 5 years. Earlier at Microsoft, he held B2B marketing and product management roles.
Boards & advisory roles
Ben serves as a Board Member and Advisor to GoodVision and on the Dean’s Advisory Council and Board of Visitors for Northeastern University’s D’Amore-McKim School of Business.
Education
MBA, MIT Sloan School of Management
Bachelor of Science in Business Administration, Northeastern University D'amore Mckim School of Business